Privacy Notice for private beta
1. Who We Are
We, at Good Innovation, are collecting information on behalf of Woodgreen to help gather valuable insights that will support the charity’s mission. Your privacy is important to us, and this notice explains how we collect, use, and protect your personal data.
Good Innovation is registered as a data controller in the UK (registration number ZA376949, with our registered office at Kemp House, 160 City Road, London, EC1V 2NX.
2. How We Look After Your Data
Our commitment to innovation extends to how we manage and protect your personal data. We ensure that any information you share with us is treated with the utmost care and security. This Privacy Policy explains how and why we use your personal information. It applies to all personal data collected when you engage with Good Innovation as a user, customer, partner, or enquirer. If you have any questions about what’s detailed here or want to know more about how we prioritise privacy, please get in touch using the contact details provided.
3. Why We Collect Your Data
To continue our work in driving innovation and providing top-tier services, we need to collect and process certain personal data. This information helps us improve our products, personalise your experience, and communicate effectively with you. The main purposes for gathering your personal information include:
- Product development
- Customer support
- Marketing activities
- Transactional processes
4. Types of Personal Data We Collect
Depending on your interaction with us, we may collect the following types of information:
Personal Identification Details: Name, email address, phone number, and postal address.
Demographic Information: Age, gender, and location.
Transaction Information: Payment details, transaction ID, and history.
Technical Data: IP address, device information, and browsing history.
Communication Preferences: Your preferences for how we communicate with you.
Feedback and Survey Responses: Information you provide in feedback forms and surveys.
Event Participation Data: Information related to your participation in events, including images and recordings.
5. Where Does This Information Come From?
Most of the personal data we process is provided directly by you through various interactions with our organisation. This data can be collected:
Online: Through our website, surveys, social media, or mobile apps.
Offline: Via phone, post, or in-person interactions.
Third Parties: Through partners or service providers who have your consent to share your information with us.
6. How We Use Your Data
Your personal data is crucial in helping us deliver our innovative services and improving our offerings. We use your data for purposes such as:
Service Delivery: Ensuring that our products and services meet your needs.
Marketing: Sending you relevant updates, offers, and news.
Customer Support: Providing assistance and responding to your queries.
Product Development: Enhancing our products based on your feedback and usage patterns.
7. How We Share Your Information
Your personal data will only be shared with:
Woodgreen: For purposes related to the digital services goals and the charity’s mission.
Third-Party Service Providers: Who assist us in conducting the digital services or analysing the data, under strict confidentiality agreements.
We will not sell, rent, or trade your personal data to third parties for marketing or any other purposes.
Third-Party Services We Use: This list may be updated from time to time.
Tally: GDPR (tally.so)
HotJar: Compliance – Hotjar Documentation
7taps: Cookie Policy, Privacy Policy, Terms of Use
Google analytics: Policies
8. Website Data Collection
Our website uses tools like Google Analytics to understand user behaviour and improve our services. We collect data such as your browsing patterns, device information, and interactions with our content. You can opt out of certain data collection methods by adjusting your cookie settings or using browser add-ons.
We have implemented Google Signals and Google Analytics Advertising features on our website, to help us gain insights into how our website is being used, our audience’s demographics and interests and which marketing channels are most effective at reaching our audience. Additionally, Google Signals allows us to collect data across multiple devices, which helps us to analyse the behaviours of our users and tailor our messaging. We assure you that all data collected through these tools will be used solely for the purposes of improving our website and our marketing efforts.
By using these tools, we are allowing Google Analytics to associate your browsing information on our website with other Google information. This Google information may include user location, search history, YouTube history, and data from sites that partner with Google — and is used to provide aggregated and anonymised insights into our users’ behaviour across multiple devices. We are also linking Google Analytics data with other Google products, such as Google Ads. This data sharing is aggregated and anonymous, and helps us understand behaviours and campaign success.
Please note, the use of Google Signals only applies to people who have Google accounts, that are signed-in and have consented to this association i.e., have switched on ads personalization.
How to opt-out
We understand that some visitors may prefer to opt-out of the Google Analytics Advertising Features we use on our website. The easiest way to opt-out of this is to decline all but strictly necessary cookies, from within our cookie consent banner when you first visit our website (see how to manage your cookie settings here). If you do not wish to participate in these features across all websites, you can also opt-out by using the Ads Settings on your web browser or the Ad Settings for mobile apps. These settings allow you to control how Google collects and uses data for advertising purposes across the web and on mobile apps. Additionally, you can also install the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting information about your website visits. Please note that opting-out of these features may impact your experience on our website and may limit our ability to effectively reach our audience.
When you fill in forms on our website, we use Google ReCaptcha V3 to protect our website against spam and abuse. This tool helps us to ensure that only real users and not bots are accessing our website. Google ReCaptcha V3 works behind the scenes and does not require any action on your part, unlike other versions of spam protection, where you may be asked to complete a puzzle, or prove you are human. It simply analyses your behaviour on our website to determine if you are a real user or a bot. We appreciate that privacy is important to our users, which is why we have chosen a version of ReCaptcha that minimises data collection and respects your privacy. We assure you that any data collected by Google ReCaptcha V3 will be used solely for the purpose of preventing spam and abuse on our website. Please note that Google may collect certain information from your browser in order to provide this service, as outlined in their Privacy Policy.
10. How the Law Applies to Us
From 25 May 2018, the General Data Protection Regulation (GDPR) applied to our collection and use of your personal data. Now that Britain has left the EU, data protection law has been converted into UK domestic law. This means that the GDPR has been retained in UK law and will continue to be read alongside the Data Protection Act 2018, with technical amendments to ensure it can function in UK law. Under UK GDPR good Innovation is required to have a legal basis for processing for both collecting and using your personal data. We use the following legal bases for processing: Consent, Legitimate Interest, Contract, & Legal Obligation.
We will only process your personal information if any of the following apply:
Consent
In some cases, we will rely on consent, for example, to send you or make marketing and fundraising emails, phone calls and text messages; or to use your image or a case study about you.
Legitimate interest
Under GDPR, Good Innovation will use this legal basis for processing, if we feel that the use of personal data is legitimately in your interests, provided there is no disproportionate impact of our activities on you.
This legal ground for processing means that we can process your personal information if we have a genuine and legitimate reason for doing so, and that reason is not overridden by your rights and interests as an individual.
11. Disclosing Your Information
Good innovation uses carefully selected and screened subcontractors to assist in the management and structure of business information for transaction processing, marketing and business insight purposes. The information the subcontractors process includes the personal information we gather about you and your service use, transaction and online history with us. By ‘marketing’ we mean the specific purposes outlined in the Marketing Activities section of this document
Good Innovation will ensure that your personal information is not disclosed to third parties, unless otherwise permitted under the statements below:
You have given consent.
Under legitimate interest, where we feel that the use of personal data is legitimately in the interests of Good innovation, provided there is no disproportionate impact of our activities on you.
Where disclosure is required to allow a requested service to be provided.
Where good Innovation is legally obliged to disclose the data (e.g. in relation to an inquiry, police investigations, under a court order etc), or
Where disclosure of data is required for the performance of a contract.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions. Some of our partners run their operations outside of the EEA (European Economic Area) and this may include countries who have different data protection laws. We will always take steps to make sure appropriate protections are in place (in accordance with UK data protection law) and that information is safeguarded.
12. How Long We Store Your Information
If you enquired about or used our services we will keep the information we have on you as an enquirer/user of this service for up to twenty years, which reflects how long your pet(s) might live. After that time, your personal data will be anonymised, and we will keep your enquiry/service use details and communications history.
If you wrote to us: we will keep any correspondence with you for six years, although we may keep this information longer if your correspondence is a complaint.
In these cases, we’ll only retain data that is necessary for these purposes, and we will delete or anonymise other parts of the record. In some cases, there will be a need to keep your data longer:
For the purpose of analysis to ensure that we can spot trends and adjust our business objectives to deliver a better service.
If you decide you no longer wish to hear from us, we’ll need to keep a note of that on our suppression list indefinitely.
If you’d like more information on our retention policy, please contact us.
You can request more information about our data retention policies by contacting us.
13. Data Security
We prioritise the security of your personal information by implementing robust encryption and secure storage methods. Access to your data is restricted to authorised personnel and is protected by industry-standard security measures.
14. Your Data Protection Rights
You’re legally entitled to this information under the UK GDPR and the Privacy & Electronic Communications Regulation. You can also object to Good Innovation processing your data – either automatically or otherwise – if it’s causing you distress, or if the information is inaccurate, or if you object to the marketing messages, or if you would simply like it removed from our IT infrastructure.
Your rights regarding your personal data are:
The right to access a copy of your personal information that we hold.
The right to object to our processing of your personal data, if our doing so causes you distress.
The right to prevent Good Innovation processing your data for direct marketing purposes.
The right to object to decisions being taken using automated means that includes your personal data.
Your right to have inaccurate personal data rectified, or destroyed.
Your right to have your data erased from our IT infrastructure
The right to data portability.
The right to be informed.
The Information Commissioner remains the UK’s independent advisory authority on data protection. You can find out more about your personal data rights in the UK from the Office of the Information Commissioner, www.ico.org.uk
15. What to Do If You Are Not Happy
If you have concerns about how we handle your data, please contact our support team directly. We are committed to resolving any issues you may have. You can reach our support team at:
Email: Limahl@goodinnovation.co.uk
You can also file a complaint with the Information Commissioner’s Office (ICO) if you feel your concerns have not been adequately addressed.
16. What to Do If You Are Not Happy
You can always request a copy of all your personal information that we store, free of charge, any time by writing to:
Limahl@goodinnovation.co.uk
17. Notification of changes to this Privacy Policy
This Privacy Policy may change from time to time. For example, we will continue to update it to reflect new legal requirements. Please visit this website page to keep up to date with the changes to our Privacy Policy.
Latest update: August 2024
17. Cookie Policy
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, a computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
enabling a service to recognise your device so you don’t have to give the same information several times during one task.
recognising that you may already have given a username and password so you don’t need to do it for every web page requested.
measuring how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast.
We use a cookies tool on our website to gain consent for the optional cookies we use. Cookies that are necessary for functionality, security and accessibility are set and are not deleted by the tool.
Managing your cookie settings
When you arrive on our website for the first time, you’ll be presented with a pop-up window. This will give you two options: ‘Accept all cookies’ or ‘Let me choose’. Unless you are happy to accept all, click on ‘Let me choose’. This will take you to a second step where you can select your preferences for each group of cookies. Here you can decide whether to opt-in or opt-out of performance cookies, functional cookies and targeting cookies.
Types of cookies
Strictly necessary cookies – are set by default and you cannot opt-out of these. They are required to help operate the site without disrupting your experience.
Performance cookies – collect information about how users interact with our website over time, so we can analyse user behaviour and make it better for you to use. All information collected is anonymous.
Functionality cookies – help improve your experience on our site, by remembering your preferences so you don’t have to select them again.
Targeting cookies – are a selection of third party cookies used to track any advertising you may have seen before visiting our website.
After making your choices, click the ‘Save choices’ button and you can then continue browsing the website. You will not see the cookie preferences pop-up again when you return to the page.
Changing your mind
If you want to change your cookies preferences after you have made your selections, you can do this at any time by clicking the link ‘Open cookie settings’ in the footer of any page on the website, or by clicking this link here.
Managing your browser settings
Most web browsers allow some control of the majority of cookies through the browser settings. To find out more about managing cookies on your web browser, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Still need help? Learn more about how to manage cookies on popular browsers:
If your browser is not listed above, please visit the browser developer’s website for more information.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.